Since 1971, Billabong Pipe Masters has been one of the biggest surf competitions. The annual competition takes place at Pipeline on the North Shore of Oahu, Hawaii. It boasts of perfectly formed 10-15' waves created by dangerously shallow reefs below the surface. As a pro surfer, this event will make you or break you.
While at Billabong, our team was tasked with creating a website for the Billabong Pipe Masters surf competition to showcase the history of the event, tell its story, and boost SEO engagement for our brand.
As a team, we created a unique web experience that not only tells its story, but showcases the event in a unique way.